Tuesday, May 19, 2009
FOR IMMEDIATE RELEASE
Street Soccer USA and CALLE to create sellable street art.
WASHINGTON, D.C. – May 19, 2009 - Street Soccer USA and CALLE have announced a partnership to create limited edition pieces of street art available to the public. Street Soccer USA, a non-profit organization that empowers the homeless and impoverished youth and adults to improve their lives through sports are using the program to create revenues for the upcoming Street Soccer USA Cup (July 31 – August 2) in Washington, D.C. CALLE is a street wear brand with a unique niche in street soccer based in Los Angeles . . .
The street art will initially be available on tee shirts but there are plans to expand to headwear and other accessories as part of the SSUSA line and as the partnership strengthens and the demand so dictates. The co-op is supported by Shep Messing, CEO of Global Sport Group and active advisory board member for CALLE. “It is very exciting when two great organizations, CALLE and Street Soccer USA, with a vision to help the less fortunate unite in their strengths and create something unique to the market” said Messing. Messing joined the CALLE board earlier this year with the noblest of reasons. “To find those kids on the street, give them hope that they one day might become a Ronaldinho or a Messi, and then to represent them into the professional ranks is where I hope to add value to the movement. It’s one of the most exciting boards that I belong to and I am so excited for these young guys and their vision. I support it 110%”
link to attached document for full release.
Posted by Lawrence at 6:56 AM